Every month we read the press releases, latest papers and social media announcements so you don't have to. We'll take this information, let you know what it means for AI and then keep returning to the one question that matters: when someone asks an AI where to go, do they still hear your name?
OpenAI's DevDay on 29 September turned ChatGPT into a storefront that recommends apps and completes purchases, Google brought ads to AI Mode while a judge ruled nobody is owed search traffic, and Cloudflare's pay-per-use market for AI content went live. Issue 4 of The Current covers what it all means for how brands get found, cited and recommended.
Read the issueChatGPT advertising reached the UK on 11 August 2026, Google began expanding AI Overviews into full AI Mode answers, and a US court and Perplexity both punished attempts to manipulate AI readers in the same month. Issue 3 of The Current covers the month AI visibility became a governed channel, and what that means for how brands show up in AI answers.
Read the issueOpenAI opened ChatGPT advertising to every brand on 22 July 2026, new survey data shows around seven in ten Americans now use AI when they shop, and from 2 August the EU requires AI-made content to be labelled. Issue 2 of The Current explains what each change means for how AI assistants talk about your brand.
Read the issueFor decades, customers relied on search engines to find products, services and recommendations. Today they're asking ChatGPT, Claude, Gemini and Grok instead. Answer Engine Optimisation (AEO) is how you make sure your business is part of the answer.
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