Every fortnight we read the press releases, latest papers and social media announcements so you don't have to. We'll take this information, let you know what it means for AI and then keep returning to the one question that matters: when someone asks an AI where to go, do they still hear your name?
OpenAI opened ChatGPT advertising to every brand on 22 July 2026, new survey data shows around seven in ten Americans now use AI when they shop, and from 2 August the EU requires AI-made content to be labelled. Issue 2 of The Current explains what each change means for how AI assistants talk about your brand.
Read the issueFor decades, customers relied on search engines to find products, services and recommendations. Today they're asking ChatGPT, Claude, Gemini and Grok instead. Answer Engine Optimisation (AEO) is how you make sure your business is part of the answer.
Read the issue